Authentic Archetypal Branding
by Carol S. Pearson, PhD, DMin
After Awakening the Heroes Within (1991) was published, I began to recognize the archetypes I wrote about being used in advertisements. I was aware that too many individuals and organizations focus on promoting an image of themselves unrelated to what they genuinely care about and value. When there is a large gap between the real self and what we are trying to convince the world we are, the result is, at best, a shallow and empty life.